Stéphane Casier / Yeaaah! Studio
Can you present yourself in a few words (Name, Class, Campus, Position, Location…)?
My name is Stéphane Casier, illustrator and founder of Yeaaah! Studio. I was part of the class of 2005 in Tours and I now live in Paris.
Can you describe your career path ?
After receiving my diploma, I moved to Paris to begin my career as a freelance graphic artist. During my first year, I worked a lot with the agency McCann-Erickson. It was a very useful experience but the projects I was working on weren’t exactly enthralling so I decided to trade the routine to create Yeaaah! Studio with another classmate, Pierre Tatin. Our projects were mostly album covers, festival flyers, and short-film flyers. There were times where we had to continue working freelance to make ends meets and pay the bills on time but we still had a large majority of our clients directly. At the end of 2012, Pierre left the studio for another type of experience, so I continued alone.
What about today ? What is your current position and in what area of activity?
When Pierre left, I went back to focusing on illustration and I put graphism to the side, even if I often combine both. This was also the period where Yeaaah! Studio became a clothing, accessory, and screen printing line. Today, I split my time between illustrating and creating the new collections for our brand. My wife joined the studio and is in charge of commercializing our products (sending orders, customer service, etc.).
Where do you see yourself in a few years?
I would have to say that up until now, I’ve more or less done what I wanted and it’s worked out well for me. In Paris (and certainly in other cities, but I’m talking about my experience), a freelance artist who works well and has a few contacts can easily earn a living. I know others who are mercenaries, who go from door to door, agency to agency, and who earn 300 to 500 euro a day, maybe more. But to do this, you must be willing to work on any project. You might spend three days working on a super interesting project in an agency, and then 2 days in another, modifying a supermarket prospectus and so on. Some people like it, and they’re good at it. Personally, I have a hard time working when I don’t like the subject I’m working on. So I decided to completely stop working freelance for agencies so that I could accept projects that I enjoy and really want to work on. I also took advantage of this period to develop my graphic universe by working on my brand. It was a risky move, and I’m sure I earned less for a little while, but in the long run it paid off. My work started to be shared online and I made a name for myself. Today, I am offered projects that reflect my image and I really enjoy working on them. When an agency asks about collaboration, it’s because they want my style and not because I just happen to be available. Fingers crossed that it continues!